Pureplay - Company overview

Pureplay (legal name: Pureplay Skin Sciences (India) Private Limited) is an MCA-registered Indian company: a Private Limited Indian Non-Gove…

2013-10-08 Thane, Maharashtra Active Unlisted Active Compliant
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Key Metrics Public MCA facts are exact. Revenue, profit, assets, and employee figures may show as ranges until unlocked.

REVENUE
₹100–500 Cr
▲ 71.3%
FY 2023
PROFIT / LOSS
Loss · ₹50–100 Cr
▼ -66.2%
FY 2023
EBITDA
Loss · ₹50–100 Cr
▼ -99.5%
FY 2023
NET WORTH
₹100–500 Cr
▲ 278.2%
FY 2023
TOTAL ASSETS
₹100–500 Cr
▲ 182.6%
FY 2023
EMPLOYEE COUNT
301–310
OPEN CHARGES
2
3.00 cr
PAID-UP CAPITAL
9.60 Lakh
AUTHORISED CAPITAL
13.32 Lakh
COMPANY AGE
12 Years 11 Months
since 2013-10-08
LAST FILING WITH ROC
2025-03-31
Last AGM: 2025-08-28
ACTIVE GST
13
Updated: 2024-05-09 20:26:15
TOTAL MONEY RAISED
₹100–500 Cr
SATISFIED CHARGES
2
17.00 cr

Company Health Scores Scores from 0–100 based on filings, compliance signals, financials, and board history on this profile.

Health scores for Pureplay covering vendor trust, statutory compliance, financial health and director risk - derived from MCA filings, GST and EPFO records, financial statements and the company's board history.

Vendor Trust Score Low risk
89/100
Overall counterparty comfort for vendors and customers.
  • Blend of compliance (100), financial health (70), director (95) and company-foundation signals.
  • Operating for 12+ years.
Compliance Score Low risk
100/100
Statutory filings, status and regulatory flags.
  • Company status is Active as per MCA.
  • Annual filings up to date (balance sheet as of Mar 2025).
Financial Health Score Moderate
70/100
Profitability, leverage and liquidity from filed statements.
  • Loss-making in FY 2023.
  • Positive net worth.
Director Risk Score Low risk
95/100
Board strength, DIN status and churn.
  • 6 directors on the board.
  • No disqualified or deactivated DINs on the current board.
Scores are derived from MCA filings, financial statements and public records on this page. Higher is safer. They are indicative, not a credit rating.
360° Intelligence Report: trust score, financial health, credit risk, growth & distress signals - auto-generated from filings. View report →

About Pureplay Company identity, industry, contact, and registration details from MCA and company records.

Pureplay (legal name: Pureplay Skin Sciences (India) Private Limited) is an MCA-registered Indian company: a Private Limited Indian Non-Government Company (CIN U74120MH2013PTC248969). Business overview includes E-Commerce (Online Cosmetics Retail), incorporated on October 08, 2013 (13+ years old), based in Thane. The company is currently Active with Active Compliant compliance status. Public MCA filings list 6 current director record(s) on this profile.

E-Commerce ••••••••
  • Location 1St Floor Lodha I-Think Techno Campus A Wing Chirak Nagar, Thane, Maharashtra - 400607
  • Website plumgoodness.com
Legal NamePureplay Skin Sciences (India) Private Limited
CIN / LLPINU74120MH2013PTC248969
Company No.248969
ClassificationPrivate Limited Indian Non-Government Company
Incorporation Date2013-10-08
Date of AGM2025-08-28
Date of Balance Sheet2025-03-31
Listing StatusUnlisted
ROC CodeRoc Mumbai
PAN
LEI Number
Active ComplianceActive Compliant

Current Directors of Pureplay (6) Current board members from MCA filings, including designation and appointment details.

S
Sethuram Shankarprasad Punathembekar
Director | Since 2013-10-08 | DIN: 03336729
P
Prasanya Chennapatnam
Director | Since 2013-10-08 | DIN: 06647528
G
Gaurav Sarda
CFO | Since 2021-08-25 | BEZPS1190D
A
Abhay Kumar Pandey
Director | Since 2022-04-13 | DIN: 01650845
S
Sameer Mohan Shroff
Director | Since 2020-11-27 | DIN: 02848581
P
Pawan Chaturvedi
Nominee Director | Since 2019-01-28 | DIN: 07144443

Financial Performance of Pureplay Bands and Low / Medium / High trend shape. Exact figures unlock with your report.

Estimated bands · FY 2023
Revenue ₹100–500 Cr ▲ 71.3%
P&L Loss · ₹50–100 Cr ▼ -66.2%
EBITDA Loss · ₹50–100 Cr ▼ -99.5%
Net worth ₹100–500 Cr ▲ 278.2%

Charges of Pureplay Open and satisfied charges registered against the company with MCA.

Others : 22.00 cr
The Hongkong And Shanghai Banking Corporation Limited : 15.00 cr
Open Charges: 2 Satisfied Charges: 2
Open 3.00 cr
Satisfied 17.00 cr
LenderAmountStatus
The Hongkong And Shanghai Banking Corporation Limited
Creation Date: 09 Nov 2022
 15.00 cr Open
Others
Creation Date: 11 Jul 2022
 5.00 cr Open
Others
Creation Date: 27 Nov 2020
 10.00 cr Closed

Business Activity Principal business activity and turnover mix from MCA filings.

Activity GroupDescriptionTurnover %
TradeWholesale Trading66
TradeRetail Trading34

Financial Ratios of Pureplay Profitability, leverage, and liquidity ratios from filed statements. Exact values unlock with your report.

10 years of ratios on record

Profitability, leverage and liquidity ratios require an active report plan.

Net profit margin Debt / Equity Current ratio ROE

Shareholding Pattern of Pureplay Ownership and contribution detail from filings. Full breakdown unlocks with your report.

7 shareholder categories on record

Ownership mix and contribution history require an active report plan.

Ownership mix Category breakdown Year-wise pattern Promoter holding

Employees and EPFO Compliance at Pureplay EPFO establishments, contributions, and headcount history. Full records unlock with your report.

1 establishment linked

Monthly headcount, contribution history, establishment records, and filing compliance require an active report plan.

Monthly headcount PF contributions ECR filing status Establishment history

GST Compliance of Pureplay GST registrations and filing status by state. Full compliance detail unlocks with your report.

State-wise registrations, return filing status, HSN and SAC details, and jurisdiction records require an active report plan.

GSTIN registrations State-wise filing status HSN and SAC details Tax jurisdiction records

MSME Payment Delays by Pureplay MSME supplier payment delays and filing history. Full amounts unlock with your report.

Amounts outstanding to micro and small suppliers, delay reasons, and MSME-1 filing history require an active report plan.

Outstanding amounts Delay periods and reasons MSME-1 filing history Vendor payment signals

MCA Filings & Documents of Pureplay Official MCA forms, returns, and filing index. Document access unlocks with your report.

Official forms, annual returns, financial statements, charge filings, and document dates require an active report plan.

Incorporation documents Annual returns and statements Charge filings Complete filing index
Frequently Asked Questions about Pureplay Common questions about this company from MCA and profile data. Some answers are limited until unlocked.
What is CIN of Pureplay?
The Corporate Identification Number (CIN) for Pureplay is U74120MH2013PTC248969. CIN is a distinct identification code allotted by the Registrar of Companies (ROC) under the Ministry of Corporate Affairs (MCA). The company registration number is 248969 as per MCA.
When was Pureplay incorporated?
Pureplay was incorporated 12 years 11 months ago on 08 Oct 2013.
Who are the current board members and directors of Pureplay?
Pureplay shows 6 current director record(s) in this profile. Open the People tab for names, DIN, and designations.
What is the registered address of Pureplay?
Pureplay is registered in Thane, Maharashtra as per MCA records. Full street address is available after unlock.
What is the official website of Pureplay?
The official website of Pureplay is https://plumgoodness.com.
What is the ROC code of Pureplay?
Pureplay ROC code is Roc Mumbai.
What is the company classification of Pureplay?
Pureplay is classified as Private Limited Indian Non-Government Company.
Pureplay - is it listed or unlisted?
Pureplay is a Unlisted company.
What is the current status of Pureplay?
Pureplay is currently Active and registered in Thane, Maharashtra, India.
What industry or business activity is Pureplay associated with?
Pureplay lists activity aligned with: E-Commerce - Online Cosmetics Retail - Wholesale Trading. See the Overview and Competition sections for fuller industry context.
Does Pureplay have GST registrations on file?
Pureplay shows 13 active GST registration signal(s) in compliance overview data. Open the Compliance tab for GSTIN and filing context when your plan allows.
Where can I see charges and lenders for Pureplay?
Use the Charges tab for MCA charge filings, charge holders, and open versus satisfied charges for Pureplay.
How do I contact Pureplay?
Use the official website at https://plumgoodness.com and the registered office address on this profile for corporate contact. Infyner does not publish personal customer-care numbers unless they appear in sourced company records.
What is the turnover or revenue of Pureplay?
Turnover and revenue appear in filed financial statements when available. Open the Financial tab on this profile for revenue, profit or loss, balance sheet metrics, and related MCA filings - not headline estimates.
How can I get the financial details of Pureplay?
You can view revenue, profit or loss, balance sheet metrics, and related filings on the Financial tab of this company profile.

Disclaimer: Data on this page is compiled from public sources as available in our system at the time of the last update and is for general information only. Scores are derived indicators, not credit ratings or advice - please verify from official sources and consult a professional before making any business or financial decision.