Sell.Do - Due diligence report

A 360° intelligence report on Sell.Do: trust score, financial health, credit view, compliance, directors, growth and distress signals - gene…

2019-03-25 Haveli, Maharashtra Active Unlisted
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Sell.Do — 360° Intelligence Report

Generated from MCA filings & public records
60/100
Trust Score
Moderate

Sell.Do is assessed as Moderate with a Trust Score of 60/100. Sell.Do is an active private limited indian non-government company incorporated in 2019, operating in the Internet sector. The company has shown revenue growth across its recent filed years. It reported a loss in its latest filed year. Based on MCA filings and public records, it currently shows a high compliance risk and high financial risk profile.

Report generated on 25 Sep 2026 from the latest processed filings. K2V2 Technologies Private Limited snapshot & full profile →

Financial Health › Weak
Overall Assessment CautionWeakNeutralGoodStrong Good
Compliance › Weak

Automated indicators derived from public MCA / GST / EPFO records - not a credit rating, not investment, legal or financial advice. Spotted an inaccuracy? Report an error.

02

Score Card

Higher is safer · rule-based & explainable
Trust ScoreModerate
60/100
Overall counterparty trust - the headline number of this report.
Compliance ScoreCaution Indicated
38/100
Statutory standing - status, filings, auditor, MSME and litigation.
Financial Health ScoreCaution Indicated
35/100
Profitability, leverage and liquidity from filed statements.
Credit Risk ScoreCaution Indicated
35/100
Debt capacity, gearing and security cover for lenders.
Director Stability ScoreLow Risk
90/100
Board strength, DIN status, churn and network.
Growth ScoreModerate
70/100
Revenue, profit, asset and hiring momentum.
Distress ScoreLow Risk
90/100
Early-warning signals - higher means fewer warnings.
03

Financial Intelligence Dashboard

Standalone · 5 filed year(s)

Unlock the full 5-year financial dashboard with charts and year-wise figures.

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Scores and observations on this page are already computed from the real filings - only the underlying figures are locked.

04

Credit & Compliance Intelligence

Why the scores are what they are
Credit Risk Score: 35/100 Caution Indicated
  • Negative operating earnings - debt service depends on external support.
  • No open charges - unencumbered balance sheet.
  • Elevated gearing (D/E 38%).

Charges position: 0 open (-) · 1 satisfied (2.00 cr).

Banking relationships (from registered charges)
LenderChargesAmount
Hdfc Bank Limited1 48.0 cr
Compliance Score: 38/100 Caution Indicated
  • Company status is Active as per MCA.
  • Annual filings current (balance sheet Mar 2025).
  • Flagged by authority: CDSL.
  • Litigation present in 2 court forum(s).
  • 1 auditor resignation(s) filed - latest: N. R. KULKARNI & COMPANY on 2020-02-24.
  • Delayed payments to MSME suppliers disclosed (12 disclosure(s)).
  • 1 active GST registration(s).
Legal cases on record (2)
05

Director Intelligence

Stability score: 90/100
NameDIN / PANDesignationAppointedTenureDIN status
KETAN PRAKASH SABNIS 01234567 Director 01/04/2018 6 yrs Approved
AJIT RAVINDRA JOSHI 01234567 Director 01/04/2018 6 yrs Approved
KUNAL KARAN 01234567 Director 01/04/2018 6 yrs Approved
  • 3 directors on the board.
  • No disqualified or deactivated DINs.
  • 1 director exit(s) in the last 3 years.
  • Average tenure above 5 years.
Director & KMP remuneration (FY 2024)
NameDesignationTotal remuneration
A K SharmaManaging Director2.4 cr
R MehtaWhole-time Director1.6 cr
S IyerCFO95.0 L

Remuneration is disclosed in the latest annual return. Unlock full report

06

Ownership & Group Intelligence

As per FY 2024 annual return
Promoter holding
64.27%
Public / other holding
35.73%
Equity shares
12,45,67,890
Equity paid-up
124.5 cr
Promoters on record
4
Ultimate holding entity
Aurum Proptech Limited
Subsidiaries
-
Group entities
-
Capital events
1 allotment(s) · 7 transfer(s)

Promoters hold a dominant controlling stake - exact percentages are part of the full report.

Group entityRelationship% held
Aurum Proptech Limited Holding Company 74.00%

Full shareholding pattern, group structure & capital events →

07

Risk Intelligence Center

Growth 70 · Distress 90
Growth signals & trust indicators
Revenue acceleration: +1.42 over 4 year(s).
Operating for 7 years.
Active EPFO - real payroll on record.
Active GST registration(s).
Distress signals & risk flags
Compliance score is weak (38/100).
1 auditor resignation(s) on record - review the stated reasons.
MSME payment delays disclosed - latest outstanding 17.50 Lakh.
2 court case(s) on record - see the legal section for details.
08

Stakeholder Verdicts

Vendor · Banker · Investor
Vendor due diligence60/100
Review suggested
Suitability as a supplier / customer counterparty.
  • Check the compliance flags before onboarding.
  • No distress signals on file.
  • Financial filings available for verification.
Banker assessment36/100
Enhanced diligence advised
Indicative lending comfort for banks, NBFCs and trade credit.
  • Debt capacity assessed from filed statements.
  • No existing security registered - first-charge position available.
  • Compliance gaps should be priced into terms.
Investor view55/100
Mixed indicators
Growth quality and scalability through an investor lens.
  • 1 growth signal(s) detected.
  • Margin and return trends computable from filings.
  • Management team looks stable.
09

MCA Filings & Events Timeline

Latest 15 events
18 Aug 2025
Last AGM held
Annual general meeting
28 Jul 2025
Director ceased
VINAYAK KATKAR
31 Mar 2025
Latest balance sheet
Filed with ROC
22 Sep 2022
Director ceased
AJIT RAVINDRA JOSHI
Director ceased
VIKRAM PURSHOTTAM BAPAT
16 Jun 2022
Charge satisfied
Hdfc Bank Limited
31 Mar 2022
Share transfer (FY 2022)
1124.00000000 shares to VINAYAK KATKAR
Share transfer (FY 2022)
1123.00000000 shares to KETAN SABNIS
Share transfer (FY 2022)
454.00000000 shares to Ketan Sabnis
Share transfer (FY 2022)
455.00000000 shares to VINAYAK KATKAR
Share transfer (FY 2022)
259.00000000 shares to REEMA KUNDANI
Share transfer (FY 2022)
52.00000000 shares to PARAG THAKUR
Share transfer (FY 2022)
518.00000000 shares to VIKRAM KOTNIS THROUGH TRUSTEE EMPLOYEE WELFARE TRUST
30 Mar 2022
Director appointed
AJIT RAVINDRA JOSHI (Director)
Director ceased
SRIRANG YASHWANT ATHALYE
10

Key Observations

Auto-generated from the data above
Revenue grew 2.1x over the last 4 financial year(s).
Net profit margin moved from 24% to 0.86.
Debt-to-equity stands at 61% - leverage worth monitoring.
Net worth is positive.
3 active director(s) / partner(s); board looks stable and experienced.
1 active GST registration(s) indicate ongoing business operations.
All 1 registered charge(s) stand satisfied - past borrowings repaid.
EPFO-registered employer - verifiable payroll history exists.
Promoters hold a dominant controlling stake as per the FY 2024 annual return.
Director / KMP remuneration is disclosed in the latest annual return - exact figures available in the full report.
Capital has been raised through 1 security allotment(s) - amounts available in the full report.
11

Peers & Related Companies

Full peer comparison →
CompanyCINLocation
Art Technology And Software U72200KL2003PTC016461 Cochin, Kerala, India
The Dollar Business U22219TG2013PTC090038 Hyderabad, Telangana, India
Finception U74999KA2018PTC184423 Bangalore South, Karnataka, India
Zenon Analytics Private Limited U72200UP2019PTC111869 Noida, Uttar Pradesh, India
Weblinkindia.Net U72200DL1997PTC088785 New Delhi, Delhi, India
Agile Consulting (India) U74140DL2006PTC150559 New Delhi, Delhi, India
Gbb U72200TG2018PTC123086 Hyderabad, Telangana, India
Gmlmumbai L63122DL1985PLC373314 Delhi, Delhi, India
12

Who Uses This Report

CA · CS · Banker · Investor · Vendor
Chartered Accountants (CA)

Verify Sell.Do before audits and certifications: compliance score 38/100, filing history, auditor history and charge records in one place - instead of pulling each MCA form separately.

Company Secretaries (CS)

Track statutory health of Sell.Do: ACTIVE compliance status, annual-return recency, director DIN status, board churn and the events timeline - the inputs for secretarial audits and due-diligence certificates.

Bankers & NBFCs

Current banker verdict: Enhanced diligence advised. Credit risk score 35/100, existing charge position and lender relationships - a first-pass credit memo before formal appraisal.

Investors & Analysts

Investor view: Mixed indicators. Growth score 70/100, margin trends, ownership structure and peer set for Sell.Do - screening before a deeper diligence.

Vendors & Procurement Teams

Vendor verdict: Review suggested. Trust score 60/100, distress signals and MSME payment-delay disclosures - know whether Sell.Do pays its suppliers before you extend credit terms.

Lawyers & Compliance Teams

Litigation footprint (2 case(s) on record), regulatory flags, charge documents trail and director networks for Sell.Do - groundwork for KYC, onboarding and disputes.

13

Frequently Asked Questions

Is Sell.Do an active company?

Sell.Do has MCA status “Active” with a compliance score of 38/100 (Caution Indicated).

Is Sell.Do financially healthy?

Sell.Do has a Financial Health Score of 35/100 (Caution Indicated) based on its filed financial statements.

Should I do business with Sell.Do?

Its overall Trust Score is 60/100 (Moderate). Vendor verdict: Review suggested. Review the risk flags in the Risk Intelligence Center before deciding.

Who controls Sell.Do?

The ultimate holding entity is Aurum Proptech Limited. 3 active director(s) are on record.

Does Sell.Do have loans or charges against its assets?

No open charges - all 1 registered charge(s) stand satisfied, indicating past borrowings were repaid.

Is Sell.Do up to date with its ROC filings?

Annual filings current (balance sheet Mar 2025). Overall compliance score: 38/100 (Caution Indicated).

Is it risky to lend to Sell.Do?

Its Credit Risk Score is 35/100 (Caution Indicated). Banker verdict: Enhanced diligence advised.

Disclaimer: This report is generated automatically from MCA filings and public records as available in our system at the time of the last update. Scores, bands and verdicts are rule-based derived indicators of the underlying data - they are opinions generated by an algorithm, not statements of fact about the company, and are not credit ratings (within the meaning of SEBI regulations), audits, or investment, legal or financial advice. Verify from official sources and consult a qualified professional before any business, lending or investment decision. If you represent this company and believe any information is inaccurate or outdated, report it here and we will review promptly.